“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

2023/07/28 by Rachel Esther Lim, So Young Lee · 6 citations
Arts and Humanities · Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Media Influence and Health

paper · doi:10.1016/j.chb.2023.107897

openalex publication_date 2023/07/28 · crossref created 2023/07/28 · crossref issued 2023/11/01 · crossref published 2023/11/01 · crossref published-print 2023/11/01 · crossref deposited 2025/10/10 · openalex created_date 2025/10/10 · crossref indexed 2026/07/28 · openalex updated_date 2026/07/29

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