Qualitative data analysis

2023/11/20 by Elena Chatzopoulou · 6 citations
Agricultural and Biological Sciences · Social Sciences · Business, Management and Accounting · #Culinary Culture and Tourism #Qualitative Research Methods and Applications #Hospitality and Tourism Education

paper · doi:10.4324/9781003107774-12

openalex publication_date 2023/11/20 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/23

Abstract

This chapter describes the qualitative data analysis with the use of NVivo. Practical examples will be given from a cross-national study which was conducted aiming to investigate the phenomena and experiences of ethnic restaurant owners and consumers. The investigation was qualitative in nature, following a constructivist grounded theory approach.

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