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Alternative Media and Social Networking Sites: The Politics of Individuation and Political Participation

2011/07/01 by Natalie Fenton, Veronica Barassi · 2 citations
Social Sciences · #Digital Economy and Work Transformation #Gender, Feminism, and Media #Social Media and Politics

paper · doi:10.1080/10714421.2011.597245

crossref issued 2011/07/01 · crossref published 2011/07/01 · crossref published-print 2011/07/01 · openalex publication_date 2011/07/01 · crossref created 2011/09/09 · crossref deposited 2023/06/09 · openalex created_date 2025/10/10 · crossref indexed 2026/07/24 · openalex updated_date 2026/07/29

Abstract

The rapid growth in usage of social networking sites begs a reconsideration of the meaning of mediated political participation in society. Castells (2009 Castells, M. 2009. Communication power, Oxford, , England: Oxford University Press. [Google Scholar]) contended that social networking sites offer a form of mass communication of the self wherein individuals can acquire a new creative autonomy. Stiegler (2009 Stiegler, B. 2009. Teleologics of the snail: The errant self wired to a WiMax network. Theory, Culture and Society, 26(2–3): 33–45. [Crossref], [Web of Science ®] , [Google Scholar]) and the Ars Industrialis collective believe that the processes of individuation, and of speaking out, hold the key to empowerment, agency, and resistance. In this article the authors offer a critical reflection on the logic of mediated participation promoted by social media through a consideration of the differences between individual and collective forms of mediated political participation. Drawing on ethnographic research on alternative media within the Trade Union Movement in Britain and recent research on the political culture of social networking sites, the authors argue that far from being empowering, the logic of self-centered participation promoted by social media can represent a threat for political groups rather than an opportunity.

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