2008/07/25 by Narissra M. Punyanunt-Carter · 1 citation
Arts and Humanities · Psychology · Social Sciences · #Affect (linguistics) #African american #Big Five personality traits #Media Influence and Health #Media Studies and Communication #Media studies #Media, Gender, and Advertising #Perception #Personality #Psychology #Reality television #Social psychology #Sociology
paper · doi:10.1080/10646170802218263
openalex publication_date 2008/07/25 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30
Based on questionnaire responses from 412 undergraduate students, this study sought to examine specific perceptions (i.e., occupational roles, negative personality characteristics, low achieving status, and positive stereotypes) of African American portrayals on television. Results revealed that television viewers perceive the occupational roles and personality characteristics that African Americans portray on television as real or true to life. On the contrary, viewers do not perceive the low-achieving roles and positive stereotypes of African Americans on television as realistic or accurate. These findings support past research that suggests that television can affect the way viewers think about African Americans in general.