2024/12/12 by Bendegúz Plesz, András Körösényi · 1 voice · 1 citation
Social Sciences · #Electoral Systems and Political Participation #Social Media and Politics #Social and Intergroup Psychology
paper · pdf · doi:10.1080/21599165.2024.2435824
openalex publication_date 2024/12/12 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/15
Heresthetic and emphasis framing are essential techniques for inducing and shaping public opinion in political communication. The results of a public opinion survey experiment (N = 1000) show that success is highly dependent on the dimension of judgment. Namely, the strategic framing of economic interests, security and justification are effective dimensions, whereas the identity dimension is resistant to framing. Discussing the theoretical implications, we argue that in a realist, empirically grounded theory of democracy, in addition to the emphasis on political identity, heresthetic (and framing) will play an essential role as a means of manipulation by political leaders.