2025/04/22 by Michael Maffie, Tashlin Lakhani · 1 voice
Social Sciences · Business, Management and Accounting · Economics, Econometrics and Finance · #Digital Economy and Work Transformation #Sharing Economy and Platforms #Taxation and Compliance Studies
paper · doi:10.1002/hrm.22305
ABSTRACT This article investigates how human resource (HR) practices affect organizational outcomes in one of the newest areas of service work: the gig economy. Combining theory on multi‐sided markets and strategic human resource management, this article explores how platform companies' use of HR practices can lead to improved worker retention. Specifically, we focus on one important aspect of retention: preventing workers from simultaneously working for a rival platform, a practice known as multi ‐ homing . Drawing on original qualitative and quantitative data from the ride‐hail industry, we demonstrate that the introduction of HR practices reduces gig workers' tendency to multi‐home.