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The “Ideal Man”: How Gender Norms and Expectations Shape South African Men’s Masculinity, Sexual Identities, and Well-Being

2024/11/27 by Alinda M. Young, Mpho Moji, Zoe Duby +7
Health Professions · Psychology · Social Sciences · #Adolescent Sexual and Reproductive Health #Gender Roles and Identity Studies #LGBTQ Health, Identity, and Policy

paper · doi:10.1177/10608265241303734

openalex publication_date 2024/11/27 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

Dominant gender norms among South African males promote ideals of masculinity characterized by control, emotional stoicism, and power, which can impact overall health. This study explores South African men’s perceptions of the “ideal” man, societal expectations, and how sexual identities intersect with masculinity, health-seeking behaviors, and HIV prevention. We conducted 40 interviews with men who have sex with women and men who have sex with men, aged 18–35 years who resided in Johannesburg or Cape Town municipal areas. Participants described their idea of the “ideal man” as a provider, protector, and role model, though these ideals varied across contexts. High family and community expectations created both stress and motivation. Barriers to sexual healthcare included resistance from male-dominated communities and stigma towards non-heteronormative sexual identities, particularly among men who have sex with men. Addressing these challenges requires promoting more inclusive understandings of masculinity and improving healthcare access by challenging gender norms.

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