Unwrapping oppression: Black latinas in craft chocolate marketing

2024/11/11 by Lina Lucumí-Mosquera · 1 voice
Social Sciences · #Migration, Ethnicity, and Economy

paper · pdf · doi:10.1080/1070289x.2024.2424698

openalex publication_date 2024/11/11 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/14

Abstract

This article examines how Black women from Latin America are portrayed on craft chocolate bar wrappers. The analysis is rooted in Lélia González’s qualificação ‘professional’ and Patricia Hill-Collins’s controlling images. González and Hill-Collins introduce the mammy, jezebel, matriarch, welfare queen, hot momma, mulata, doméstica and mãe preta, aiming at explaining how Black women’s oppression are ideologically justified through mass media. Drawing on a critical visual analysis of craft chocolate bar wrappers, I conclude that one figure emerges: the savage black woman – she is depicted as too wild to love and be loved, yet perfectly docile to serve and maintain ongoing colonial projects in the fine cocoa and craft chocolate industry.

Discussions

• 'Unwrapping oppression: Black latinas in craft chocolate marketing' by Lina Lucumi-Mosquera New from #Identities, with #OpenAccess: doi.org/10.1080/1070... @nasarmeer.bsky.social @aaronwinter.bsky.s [bsky, 6 points, 0 comments]

Related

• Cocoa at Work: Materials and Labor in the Making of Global Chocolate
• Gendered Global Production Networks: Analysis of Cocoa–Chocolate Sourcing
• On Blackness, images and anti-racist work
• The Silver Women: How Black Women’s Labor Made the Panama Canal
• Black like this, not like that: how Afro-Latines navigate Black and Latine ethnoracial hierarchies in the U.S.