Use of Focus Groups in Survey Item Development

2015/01/27 by Sylvia Nassar-McMillan, Sylvia C. Nassar‐McMillan, L. Dianne Borders +1 · 1 citation
Social Sciences · #Focus Groups and Qualitative Methods #Nonprofit Sector and Volunteering #Tourism, Volunteerism, and Development

paper · pdf · doi:10.46743/2160-3715/2002.1987

openalex publication_date 2015/01/27 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

Focus groups are rapidly gaining popularity as a field research tool. This technique can be particularly effective in survey item development, as illustrated here via development of the Volunteer Work Behaviors Questionnaire. The steps involved in this process, ranging from item generation to finalizing logistics, are outlined. Implications for further research are proposed.

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