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Connection Cues: Activating the Norms and Habits of Social Connectedness

2015/11/24 by Joseph B. Bayer, Joseph Bayer, Scott W. Campbell +1 · 11 citations
Physics and Astronomy · Psychology · Social Sciences · #Behavioral Health and Interventions #Opinion Dynamics and Social Influence #Social and Intergroup Psychology

paper · doi:10.1111/comt.12090

openalex publication_date 2015/11/24 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30

Abstract

Staying “connected” has become a societal norm and a personal habit. The goal of this article is to explain how individuals internalize—and activate—social connectedness during daily life. As such, we take a sociocognitive approach to integrate perspectives on implicit societal expectations (connection norms) and automatic individual behavior (connection habits). Based on this framework, we present a model for how nonconscious “triggers” to check a mobile device, or connection cues, affect the flow of communication. The model outlines types of connection cues, factors that moderate sensitivity to connection norms, and activation paths for connection habits. Altogether, connection cues determine when and where individuals “connect” through automatic perception.

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