2004/11/01 by Melanie C. Green, Timothy C. Brock, Geoff Kaufman +1 · 26 citations
Arts and Humanities · Social Sciences · #Media Influence and Health #Media Studies and Communication #Public Relations and Crisis Communication
paper · doi:10.1111/j.1468-2885.2004.tb00317.x
openalex publication_date 2004/11/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30
“Transportation into a narrative world” is an experience of cognitive, emotional, and imagery involvement in a narrative. Transportation theory (Green & Brock, 2000, 2002) provides a lens for understanding the concept of media enjoyment. The theory suggests that enjoyment can benefit from the experience of being immersed in a narrative world, as well as from the consequences of that immersion. Consequences implied by transportation theory include connections with characters and self-transformations.