2025/03/20 by Nicholas Taylor, Ryan Baldwin, Emma Vieira +1 · 1 voice
Business, Management and Accounting · Medicine · Social Sciences · #Canadian Policy and Governance #Substance Abuse Treatment and Outcomes #Wine Industry and Tourism
paper · pdf · doi:10.1111/dar.14041
openalex publication_date 2025/03/20 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
INTRODUCTION: The Northern Territory (NT) set a minimum unit price (MUP) of alcohol in 2018. This measure has been strongly opposed by alcohol retailers, prior to and post-implementation of the policy. However, exact estimates on the impact of the MUP on alcohol retailers are yet to be made. This study aims to estimate the impact of the MUP on retail sales. METHOD: The 3-year evaluation of the MUP used sales data from two major retailers to display alcohol consumption in the NT by beverage category and price point the year before and after the MUP. This data was extracted from the report and used to estimate the total retail value of alcohol sold before and after the MUP by category. State-wide alcohol wholesaler data was used to evaluate the representativeness of the retail data. RESULTS: The retail data used in the study accounts for 31% of the total alcohol market in the NT. Retail data substantially over-represents the drop in cask wine consumption (71%) compared to wholesaler data (51%). Revenue from cask wine dropped by 42% after the introduction of the MUP, but these reductions were offset by increases in revenue from spirit sales. Overall, despite a 6% decrease in sales of pure alcohol, the two retailers had an increase in revenue of 1%. DISCUSSION AND CONCLUSIONS: The MUP appears to have had a negligible impact on the revenue of alcohol retailers in the NT.