2007/07/24 by Richard W Pollay, Richard W. Pollay
Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Management, Economics, and Public Policy
paper · pdf · doi:10.1136/tc.2006.018978
openalex publication_date 2007/07/24 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
Point-of-sale activity is important enough to get the attention of the senior management of transnational firms and to be the subject of sophisticated research aimed to realise "intrusive visibility" better through creative design, command attention and convey brand imagery. The result of this is the promotional "positioning" of products, and the creation of both friendly familiarity and perceived popularity. The intended results include increased sales of cigarettes as a product or "category growth".