Influencing factors of livestream selling of fresh food based on a push-pull model: A two-stage approach combining structural equation modeling (SEM) and artificial neural network (ANN)

2022/09/10 by Lin Wang, Xia Li, Huiyu Zhu +1
Business, Management and Accounting · Psychology · Social Sciences · #Color perception and design #Consumer Retail Behavior Studies #Digital Marketing and Social Media

paper · doi:10.1016/j.eswa.2022.118799

openalex publication_date 2022/09/10 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30

Citations

• A theory of migration
• Enhancing consumer engagement in e-commerce live streaming via relational bonds