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Consumer segmentation based on situational appropriateness ratings: Partial replication and extension

2020/08/14 by Sara R. Jaeger, Christina M. Roigard, Grace Ryan +3
Business, Management and Accounting · Psychology · #Cognitive and psychological constructs research #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty

paper · doi:10.1016/j.foodqual.2020.104057

openalex publication_date 2020/08/14 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

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