Sounds sweet, sounds bitter: How the presence of certain sounds in a brand name can alter expectations about the product’s taste

2020/02/29 by Abhishek Pathak, Gemma Anne Calvert, Gemma A. Calvert · 1 voice
Business, Management and Accounting · Psychology · #Color perception and design #Consumer Behavior in Brand Consumption and Identification #Multisensory perception and integration

paper · doi:10.1016/j.foodqual.2020.103918

openalex publication_date 2020/02/29 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/15

Citations

• Inside the Turk
• Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness
• Dimensions of Brand Personality
• An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
• Sound-symbolism boosts novel word learning.
• How Iconicity Helps People Learn New Words: Neural Correlates and Individual Differences in Sound-Symbolic Bootstrapping

Discussions

• http://doi.org/10.1016/j.foodqual.2020.103918 1/3 [bsky, 0 points, 1 comments]