Defining the essence of a university: lessons from higher education branding

2008/06/12 by Arild Wæraas, Marianne N. Solbakk · 2 citations
Business, Management and Accounting · Social Sciences · #Corporate Identity and Reputation #Higher Education Governance and Development #Management and Marketing Education

paper · doi:10.1007/s10734-008-9155-z

Citations

• Institutionalized Organizations: Formal Structure as Myth and Ceremony

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