1971/06/01 by Murray S. Davis · 8 citations
Decision Sciences · Social Sciences · #Contemporary Sociological Theory and Practice #Interdisciplinary Research and Collaboration
paper · doi:10.1177/004839317100100211
openalex publication_date 1971/06/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/31
Answer: Interesting theories deny certain assumptions of their audience, while noninteresting theories affirm certain assumptions of their audience. This answer was arrived at through the examination of a number of famous social, and especially sociological, theories. That examination also generated a systematic index of the variety of propositional forms that interesting and non-interesting theories may take. The fertility of this approach suggested a new field be established called the Sociology of the Interesting, which is intended to supplement the Sociology of Knowledge. This new field will be phenomenologically oriented in so far as it will focus on the movement of the audience's mind from one accepted theory to another. It will be sociologically oriented in so far as it will focus on the dissimilar base-line theories of the various sociological categories that compose the audience. In addition to its value in interpreting the social impact of theories, the Sociology of the Interesting can contribute to our understanding of both the common sense and scientific perspectives on reality.