2005/12/01 by Yuandong Yi, Zhan Wu, Lai Lai Tung
Decision Sciences · Social Sciences · #Technology Adoption and User Behaviour #Digital Marketing and Social Media #Knowledge Management and Sharing
paper · doi:10.1080/08874417.2006.11645883
Previous studies suggest that individual differences have main effects on technology use and that they also interact with perceptions about technologies to influence technology use. However, few studies examine both effects simultaneously and thus prior research offers only a partial glimpse of the whole picture. The purpose of this study is to incorporate individual differences into TAM and examine the two effects simultaneously. Online survey method was used to collect data. Results from quantitative analyses indicate that individual differences may influence technology use directly or indirectly via perceptions and that they may also moderate the relationships between perceptions and technology use. Based on the findings, we proposed an integrated framework, which suggests that individual differences influence technology use in multiple ways. Such a framework offers a comprehensive understanding of how individual differences influence technology use and thus provides a foundation on which research models can be theorized and empirically validated.