2021/09/30 by Emiliano Treré, Zizheng Yu
Social Sciences · #China's Socioeconomic Reforms and Governance #Gender, Feminism, and Media #Social Media and Politics
paper · doi:10.1080/08838151.2021.1965143
openalex publication_date 2021/09/30 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/22
Short videos and short-video-based social media (SVB) platforms have provided Chinese consumers with a new way to protest against businesses. However, they have received scant attention from scholars. This study aims to fill this gap in two ways. Firstly, it will contextualize this phenomenon within the literature on consumer activism, foregrounding three key phases in the evolution of online consumer activism in China. Secondly, it will analyze two case studies to provide a vivid picture of consumer video activism (CVA), disentangling its hybrid dynamics in the complex interaction between consumers, businesses, We-media, mainstream media and the public.