Demographic diversity on cable: Have the new cable channels made a difference in the representation of gender, race, and age?

1995/09/01 by Robert Kubey, Mark Shifflet, Niranjala Weerakkody +2 · 1 citation
Social Sciences · #Media, Gender, and Advertising #Media Studies and Communication #Sports, Gender, and Society

paper · doi:10.1080/08838159509364319

Abstract

This research examines the issue of diversity and cable television from a content analysis of 1,035 randomly chosen moments from four channel sources: network, cable, independent and public television. The research focuses on whether the growth in channels has changed the representative diversity of those who appear on TV in terms of race, gender and age. The study demonstrates that there has been relatively little movement towards more accurate proportional representations of historically underrepresented demographic groups across the 32 channel offerings of one typical cable system.

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• Representations of Interpersonal Interaction and Race/Ethnicity: An Examination of Prime-Time Network Television Programs

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