A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign

1983/01/01 by Gary M. Armstrong, Gary Armstrong, Metin N. Gurol +2 · 1 citation
Dentistry · Health Professions · Psychology · #Deception detection and forensic psychology #Dental Anxiety and Anesthesia Techniques #Patient-Provider Communication in Healthcare

paper · doi:10.1177/074391568300200102

openalex publication_date 1983/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/11

Abstract

Four waves of telephone interviews with adult mouthwash users were conducted to examine the impact of a corrective advertising campaign on levels of deception. A small, significant relationship was found. Results suggest that corrective advertising can be improved by calling attention to the correction and considering the entire belief structure of the consumer.

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• Misinformation and Its Correction

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