2005/09/01 by Cornelia Pechmann, Linda Levine, Sandra Loughlin +1 · 1 citation
paper · doi:10.1509/jppm.2005.24.2.202
In this article, the authors review basic research on adolescent development in neuroscience, psychology, and marketing. The findings indicate that adolescents are more impulsive and self-conscious than adults. In addition, the adolescent brain's plasticity makes it more vulnerable to harm. Thus, there is emerging justification for restricting adolescents' exposure to advertising and promotions for high-risk, addictive products, especially if impulsive behaviors or image benefits are depicted.