2003/09/01 by Jeffrey Brown, Daniel Baldwin Hess, Donald Shoup · 1 citation
Social Sciences · Engineering · #Urban Transport and Accessibility #Transportation Planning and Optimization #Transportation and Mobility Innovations
paper · doi:10.1177/0739456x03255430
Universities and public transit agencies in the United States have together invented an arrangement—called Unlimited Ac-cess—that provides fare-free transit ser-vice for all students (and, on some campuses, faculty and staff as well). Unlimited Access is not free transit but is instead a new way to pay for it. The university pays the transit agency for all rides taken by eligible members of the campus community. This article evaluates the results of the Un-limited Access program at the University of California, Los Angeles (UCLA). Bus ridership for commuting to campus in-creased by 56 percent during BruinGO's first year, and solo driving fell by 20 per-cent. Because these startling results were achieved in a city famous for its addiction to cars, they suggest that Unlimited Access can succeed almost anywhere.