Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior

2021/10/12 by Vilma Todri
Business, Management and Accounting · Economics, Econometrics and Finance · Social Sciences · #Consumer Market Behavior and Pricing #Digital Marketing and Social Media #Taxation and Compliance Studies

paper · doi:10.1287/mksc.2021.1309

openalex publication_date 2021/10/12 · openalex created_date 2025/10/10 · openalex updated_date 2026/05/21

Abstract

This paper investigates the impact of ad-blockers on online search and purchasing behaviors by empirically analyzing a consumer-level panel data set.

Citations

• The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
• An Introduction to Propensity Score Methods for Reducing the Effects of Confounding in Observational Studies
• What is Different About Online Advertising?
• How Much Should We Trust Differences-In-Differences Estimates?
• Recent Developments in the Econometrics of Program Evaluation

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