Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms

2024/11/01 by Qitian Ren
Business, Management and Accounting · Decision Sciences · Social Sciences · #Digital Marketing and Social Media #Digital Platforms and Economics #Technology Adoption and User Behaviour

paper · doi:10.1287/mksc.2023.0573

openalex publication_date 2024/11/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

Game-theoretic analysis of content promotion, view allocation, and revenue strategies on digital content platforms is provided.

Citations

• Sponsored Content Advertising in a Two-Sided Market
• Advertising and Content Creation on Digital Content Platforms

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