Is Fair Advertising Good for Platforms?

2025/11/12 by Di Yuan, Yuan Di, Manmohan Aseri +1
Business, Management and Accounting · Decision Sciences · #Auction Theory and Applications #Consumer Market Behavior and Pricing #Digital Platforms and Economics

paper · doi:10.1287/mksc.2023.0201

openalex created_date 2025/11/12 · openalex publication_date 2025/11/12 · openalex updated_date 2026/07/31

Abstract

The paper analyzes various fairness policies for ensuring fairness in ad-auctions.

Related

• Multi-Category Fairness in Sponsored Search Auctions
• Separating Advertising and Marketplace Functions of E-commerce Platforms: Is it Social Welfare Enhancing?
• Fairness as strategy. Practical recommendations for building fair platform companies in Europe
• Incorporating Hidden Costs of Annoying Ads in Display Auctions
• How Do Digital Advertising Auctions Impact Product Prices?