What can big data and text analytics tell us about hotel guest experience and satisfaction?

2014/11/02 by Zheng Xiang, Zvi Schwartz, John H. Gerdes +2 · 9 citations
Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Diverse Aspects of Tourism Research #Customer Service Quality and Loyalty

paper · doi:10.1016/j.ijhm.2014.10.013

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