The role of positive emotions in experiential decisions

2007/11/19 by Robert J. Kwortnik, William T. Ross · 2 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Psychology of Social Influence

paper · doi:10.1016/j.ijresmar.2007.09.002

openalex publication_date 2007/11/19 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/27

Citations

• The Role of Emotions in Marketing
• The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
• Origins and functions of positive and negative affect: A control-process view.
• River Magic: Extraordinary Experience and the Extended Service Encounter
• Possessions and the Extended Self
• Progress on a cognitive-motivational-relational theory of emotion.
• Hedonic Consumption: Emerging Concepts, Methods and Propositions
• Possible selves.

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