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Effect of Perceived Expertise, Strength of Advice, and Environmental Setting on Parental Compliance

1973/04/01 by Richard Crisci, Howard Kassinove · 2 citations
Arts and Humanities · Psychology · #Communication in Education and Healthcare #Discourse Analysis in Language Studies #Language, Discourse, Communication Strategies

paper · doi:10.1080/00224545.1973.9922597

openalex publication_date 1973/04/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

Summary The present study investigated the effect of perceived level of communicator expertise (“Dr.” vs. “Mr.”) and strength of advice (positive vs. neutral) on behavioral compliance with a psychologist's recommendations in two environmental settings (school and clinic). The sample consisted of 96 white, middle-class, mother-child pairs. All children were individually tested. Immediately following testing, the psychologist met with each mother and made a “standard” recommendation that she purchase a book. Results indicated that compliance with the recommendations varied directly with perceived level of expertise and strength of advice. However, setting was found to have no significant effect on compliance. These findings suggest that a doctoral level psychologist may be preferred when job characteristics involve influencing the public.

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