A Text Mining-Based Review of Cause-Related Marketing Literature

2015/03/24 by João Guerreiro, Paulo Rita, Duarte Trigueiros
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Corporate Identity and Reputation #Digital Marketing and Social Media

paper · doi:10.1007/s10551-015-2622-4

openalex publication_date 2015/03/24 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Citations

• ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)
• The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders
• Logistic-normal distributions:Some properties and uses