How do Consumers Select Wine? Factors that Affect the Purchasing Decision of Wine Consumers in Singapore

2018/05/13 by David Chan
Business, Management and Accounting · #Wine Industry and Tourism

paper · doi:10.7275/vzwa-4083

openalex publication_date 2018/05/13 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/01

Abstract

This paper examines the key factors that affect Singapore wine consumers in selecting their wines and with the results to serve to inform businesses in hotel, club, restaurant and bar on how Singapore consumers buy their wines.

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