2024/12/19 by Vacca, Federica, Vandi, Angelica
#Digital Curation #Digital Experiences #Fashion Corporate Archives #Fashion Curation #Fashion Heritage
paper · doi:10.13135/2389-6086/9909
Fashion corporate archives are considered engines of innovation and active culture resources for contemporary forms of branded communication yet continuously integrated into the company’s production and design process and construction. Companies’ owned archives have always displayed and collected objects like products, visuals, photographs, and prototypes in museum-like settings in-house to illustrate the history of the company itself and its operations to employees, customers, or other visitors, especially for public relations and marketing strategies, without completely disclosing and disseminating them to wider publics because of competition and protection of intellectual property.