2018/10/05 by Ayça Turgay Zıraman, Çağrı Imamoğlu, Çağrı İmamoğlu · 2 citations
Arts and Humanities · Environmental Science · Mathematics · Neuroscience · Psychology · #Aesthetic Perception and Analysis #Art #Artificial intelligence #Business #Cognitive psychology #Computer science #Exhibition #Mathematics #Museums and Cultural Heritage #Object (grammar) #Position (finance) #Psychology #Social psychology #Statistics #Stimulus (psychology) #Urban Green Space and Health #Visitor pattern #Visual arts
paper · doi:10.1177/0013916518804017
openalex publication_date 2018/10/05 · openalex created_date 2018/10/12 · openalex updated_date 2026/07/02
The main aim of the present study was to explore the impact of three stimulus-related variables—that is, ordinal position of viewing, relative size of exhibit objects, and proximity to larger sized objects—on visitor attention and interest in exhibitions. A field experiment that utilized timing and tracking through unobtrusive observation, as well as a questionnaire, was conducted with 120 participants in one control and three experimental conditions. The results suggest that (a) visitor attention declines across ordinal position, being interrupted in the experimental conditions by the presence of a larger object; (b) larger exhibit objects attract and hold more attention than smaller ones, especially those adjacent to (and appear before rather than after) the larger object; and (c) while larger objects attract more attention on an individual comparison, they seem to have a suppressing effect on the overall level of attention to the exhibition compared with the control condition.