2020/01/15 by Xupin Zhang, Hanjia Lyu, Zhang, Xupin +3 · 1 citation
Business, Management and Accounting · Economics, Econometrics and Finance · Social Sciences · #Digital Marketing and Social Media #FOS: Computer and information sciences #FinTech, Crowdfunding, Digital Finance #Microfinance and Financial Inclusion #Social and Information Networks (cs.SI)
paper · pdf · doi:10.48550/arxiv.2001.05446
openalex publication_date 2020/01/15 · openalex created_date 2020/01/23 · openalex updated_date 2026/07/28
Researchers have attempted to measure the success of crowdfunding campaigns using a variety of determinants, such as the descriptions of the crowdfunding campaigns, the amount of funding goals, and crowdfunding project characteristics. Although many successful determinants have been reported in the literature, it remains unclear whether the cover photo and the text in the title and description could be combined in a fusion classifier to better predict the crowdfunding campaign's success. In this work, we focus on the performance of the crowdfunding campaigns on GoFundMe across a wide variety of funding categories. We analyze the attributes available at the launch of the campaign and identify attributes that are important for each category of the campaigns. Furthermore, we develop a fusion classifier based on the random forest that significantly improves the prediction result, thus suggesting effective ways to make a campaign successful.