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"Sora is Incredible and Scary": Emerging Governance Challenges of Text-to-Video Generative AI Models

2024/04/10 by Kyrie Zhixuan Zhou, Abhinav Choudhry, Zhou, Kyrie Zhixuan +5 · 2 citations
Computer Science · Social Sciences · #Artificial Intelligence (cs.AI) #Artificial Intelligence in Law #Computers and Society (cs.CY) #Emerging Technologies (cs.ET) #Ethics and Social Impacts of AI #FOS: Computer and information sciences #Human-Computer Interaction (cs.HC) #Law, AI, and Intellectual Property

paper · pdf · doi:10.48550/arxiv.2406.11859

openalex publication_date 2024/04/10 · openalex created_date 2024/06/21 · openalex updated_date 2026/07/28

Abstract

Text-to-video generative AI models such as Sora OpenAI have the potential to disrupt multiple industries. In this paper, we report a qualitative social media analysis aiming to uncover people's perceived impact of and concerns about Sora's integration. We collected and analyzed comments (N=292) under popular posts about Sora-generated videos, comparison between Sora videos and Midjourney images, and artists' complaints about copyright infringement by Generative AI. We found that people were most concerned about Sora's impact on content creation-related industries. Emerging governance challenges included the for-profit nature of OpenAI, the blurred boundaries between real and fake content, human autonomy, data privacy, copyright issues, and environmental impact. Potential regulatory solutions proposed by people included law-enforced labeling of AI content and AI literacy education for the public. Based on the findings, we discuss the importance of gauging people's tech perceptions early and propose policy recommendations to regulate Sora before its public release.

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