Application of Clustering and Classification Algorithms in Analyzing Customer Behavior in Data-Driven Marketing: A Case Study of Amazon Customers

2025/09/09 by Asadi, Abas, Razavi, Firouzeh, Farshbaf Sabahi, Reyhane
#Customer Classification #Customer Clustering #Data-Driven Marketing #K-Means Clustering #Machine Learning

paper · doi:10.82134/sjsm.2026.1202425

Abstract

Journal of System Management,1(1),

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