2024/09/13 by Van Tran, Tran, Van Hong, Aarushi Mehrotra +11
Business, Management and Accounting · Social Sciences · #Business Law and Ethics #FOS: Computer and information sciences #Human-Computer Interaction (cs.HC) #Law, Rights, and Freedoms #Legal Systems and Judicial Processes
paper · pdf · doi:10.48550/arxiv.2409.09222
openalex publication_date 2024/09/13 · openalex created_date 2024/10/23 · openalex updated_date 2026/07/28
To protect consumer privacy, the California Consumer Privacy Act (CCPA) mandates that businesses provide consumers with a straightforward way to opt out of the sale and sharing of their personal information. However, the control that businesses enjoy over the opt-out process allows them to impose hurdles on consumers aiming to opt out, including by employing dark patterns. Motivated by the enactment of the California Privacy Rights Act (CPRA), which strengthens the CCPA and explicitly forbids certain dark patterns in the opt-out process, we investigate how dark patterns are used in opt-out processes and assess their compliance with CCPA regulations. Our research reveals that websites employ a variety of dark patterns. Some of these patterns are explicitly prohibited under the CCPA; others evidently take advantage of legal loopholes. Despite the initial efforts to restrict dark patterns by policymakers, there is more work to be done.