Determining the Key Indicators affecting Electronic Customer Relationship Management (e-CRM) Using an integration of balanced scorecard and fuzzy screening techniques (Case Study: Companies Covered by Parsian Data-Processors Group)

2025/12/27 by Shahnavazi, Abbas, Nemati Gonbaghi, Mehran, Teymouri, Seyedeh Faezeh +1
#Balanced Scorecard #Electronic customer relationship management #Performance Evaluation #Yager’s Fuzzy Screening Technique

paper · doi:10.82521/ijo.2020.1018754

Abstract

Iranian Journal of Optimization,12(1),21

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