Integrated Strategy: Market and Nonmarket Components

1995/01/01 by David P. Baron · 21 citations
Business, Management and Accounting · #Business Strategy and Innovation #Innovation and Knowledge Management #Outsourcing and Supply Chain Management

paper · doi:10.2307/41165788

Abstract

A business strategy must be congruent with the capabilities of a firm as well as both its market and nonmarket environments. The market environment includes those interactions between the firm and other parties that are intermediated by markets or private agreements. The nonmarket environment includes those interactions that are intermediated by public institutions. A business strategy must integrate both market and nonmarket components.

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