Integrated Strategy: Market and Nonmarket Components

1995/01/01 by David P. Baron · 1,004 citations
Business, Management and Accounting · #Business #Business Strategy and Innovation #Economics #Factor market #Industrial organization #Innovation and Knowledge Management #Market analysis #Market economy #Marketing #Nonmarket forces #Outsourcing and Supply Chain Management

paper · doi:10.2307/41165788

published in California Management Review 37(2), 47-65 (SAGE Publishing)

openalex publication_date 1995/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05

Abstract

A business strategy must be congruent with the capabilities of a firm as well as both its market and nonmarket environments. The market environment includes those interactions between the firm and other parties that are intermediated by markets or private agreements. The nonmarket environment includes those interactions that are intermediated by public institutions. A business strategy must integrate both market and nonmarket components.

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