Augmented reality: Designing immersive experiences that maximize consumer engagement

2015/12/31 by Joachim Scholz, Andrew Smith, Andrew N. Smith · 15 citations
Social Sciences · Computer Science · Business, Management and Accounting · #Digital Marketing and Social Media #Virtual Reality Applications and Impacts #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.bushor.2015.10.003

Citations

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