The fairyland of Second Life: Virtual social worlds and how to use them

2009/08/09 by Andreas M. Kaplan, Andreas Kaplan, Michael Haenlein · 403 citations
Computer Science · Social Sciences · #Business #Business model #Computer science #Digital Games and Media #Digital Marketing and Social Media #Human–computer interaction #Internet privacy #Internet research #Interoperability #Marketing #Metaverse #Order (exchange) #Political science #Popularity #Product (mathematics) #Social media #Sociology #Sociology of the Internet #The Internet #Usability #Virtual Reality Applications and Impacts #Virtual community #Virtual reality #World Wide Web

paper · doi:10.1016/j.bushor.2009.07.002

published in Business Horizons 52(6), 563-572 (Elsevier BV)

openalex publication_date 2009/08/09 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/30

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