2022/10/13 by Yeyi Liu, Martin Heinberg, Xuan Huang +1 · 1 citation
Business, Management and Accounting · #Accounting #Business #Computer science #Computer security #Corporate Social Responsibility Reporting #Corporate social responsibility #Customer Service Quality and Loyalty #Empirical evidence #Environmental Sustainability in Business #Industrial organization #Key (lock) #Political science #Public relations #Skepticism #Transparency (behavior)
paper · doi:10.1016/j.bushor.2022.10.004
openalex publication_date 2022/10/13 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25
Customers today are increasingly demanding transparency from firms. This article discusses the concept of performance transparency and explores when and why transparency plays a key role for a firm’s corporate social responsibility (CSR) effectiveness. In doing so, it addresses consumer skepticism as the logic of the transparency-CSR interaction and presents empirical evidence of the effect. It also discusses key principles for managing performance transparency effectively. Companies should monitor and track performance transparency regularly, initiate consistent transparency practices along with CSR activities, pay attention to the types of information made available, and adapt the transparency practices to the involvement level.