False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

2022/08/04 by Sean Sands, Carla Ferraro, Vlad Demsar +1 · 299 citations
Computer Science · Psychology · Social Sciences · #AI in Service Interactions #Advertising #Business #Computer science #Context (archaeology) #Counterfeit #Digital Marketing and Social Media #Falsity #Influencer marketing #Internet privacy #Marketing #Marketing management #Political science #Popularity #Psychology #Reputation #Sentiment Analysis and Opinion Mining #Social psychology #Sociology #Unpacking

paper · doi:10.1016/j.bushor.2022.08.002

published in Business Horizons 65(6), 777-788 (Elsevier BV)

openalex publication_date 2022/08/04 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05

Citations

• From data to action: How marketers can leverage AI

Cited by

• Avatars, assemble! Digital human avatars for public figure engagement and marketing
• Virtual influencer effects in China's Gen Z market: How core characteristics and dual moderation shape purchase intentions
• Influencer marketing unlocked: Understanding the value chains driving the creator economy
• Virtual versus human: Unraveling consumer reactions to service failures through influencer types
• Mapping the rise of virtual influencers: A bibliometric analysis
• Meta-authenticity and fake but real virtual influencers: A framework for artificial sociality analysis and ethics
• Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
• A trans-disciplinary forensic study of Lil Miquela’s virtual identity performance in Instagram
• Artificial influencers, artificial designs? A systematic review of experimental research on virtual influencers
• AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations
• Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms
• Unlocking Trust Dynamics: An Exploration of Playfulness, Expertise, and Consumer Behavior in Virtual Influencer Marketing
• How real is real enough? Unveiling the diverse power of generative AI‐enabled virtual influencers and the dynamics of human responses
• Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes
• Investigating the effectiveness of virtual influencers in prosocial marketing
• Automated Communication’s Impact on Strategic Communication: Implications from a Systematic Review
• The next hype in social media advertising: Examining virtual influencers' brand endorsement effectiveness. [europepmc]
• How Collectivism and Virtual Idol Characteristics Influence Purchase Intentions: A Dual-Mediation Model of Parasocial Interaction and Flow Experience. [europepmc]
• Leveraging Influencers to Reach and Engage Vulnerable Individuals With a Digital Health Intervention: Quasi-Experimental Field Study. [europepmc]
• The Paradox in AI Influencer Engagement: A Dual Path to Psychological Need Satisfaction and Frustration. [europepmc]