The effect of marketing capabilities on export risk performance with the mediating role of competitive strategy and marketing communications

2025/07/27 by Nazem Bokaei, Mohsen, Ashrafian Rahaghi, Mohaddaseh
#Competitive strategy #Export risk performance #Marketing capabilities #Marketing communication #Technological turbulence

paper · doi:10.82247/jebr.2024.1106858

Abstract

,15(32),1

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