2022/03/10 by Mengzhenyu Zhang, Zhang, Mengzhenyu, Hyun‐Soo Ahn +3
Decision Sciences · #Applications (stat.AP) #FOS: Computer and information sciences #FOS: Mathematics #Innovation Diffusion and Forecasting #Probability (math.PR)
paper · pdf · doi:10.48550/arxiv.2203.05679
openalex publication_date 2022/03/10 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
Bass (1969) proposed a model (the Bass model) for the timing of adoptions of a new product, where the adoption rate increases with the number of past adoptions. This model has been widely used in marketing and operations management literature to model new product demand over time. In this note, we provide a simple approach to estimate the Bass model parameters and prove the convergence rate.