The 4-Factor Framework to Assess the Suitability of AI Applications in Health Communication: A case study of public health agency pandemic Tweets

2025/09/11 by Zichao Li, Munoz-Najar, Sebastian, Mendez, Samuel R. +3
#Communication #Communication Technology and New Media #Health Communication #Mass Communication #Medicine and Health Sciences #Organizational Communication #Public Health #Social and Behavioral Sciences

paper · doi:10.17605/osf.io/mgefr

Abstract

Training bag-of-words models and fine-tuning BERT models to apply items from the CDC Clear Communication Index to short social media posts at scale. Analyzing the models' outputs through a mixed-methods approach to capture AI model performance and fairness as factors of suitability.

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