2023/05/29 by Stefano De Paoli, De Paoli, Stefano · 2 citations
Business, Management and Accounting · Computer Science · #Computation and Language (cs.CL) #Computers and Society (cs.CY) #FOS: Computer and information sciences #Persona Design and Applications #Service and Product Innovation
paper · pdf · doi:10.48550/arxiv.2305.18099
openalex publication_date 2023/05/29 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
The goal of this paper is establishing if we can satisfactorily perform a Thematic Analysis (TA) of semi-structured interviews using a Large Language Model (more precisely GPT3.5-Turbo). Building on previous work by the author, which established an embryonal process for conducting a TA with the model, this paper will perform a further analysis and then cover the last phase of a TA (phase 6), which entails the writing up of the result. This phase was not covered by the previous work. In particular, the focus will be on using the results of a TA done with the LLM on a dataset of user interviews, for writing user personas, with the model building on the TA to produce the personas narratives. User personas are models of real users, usually built from a data analysis like interviews with a sample of users. User personas are tools often used in User Centered Design processes. The paper shows that the model can build basic user personas with an acceptable quality deriving them from themes, and that the model can serve for the generation of ideas for user personas.