2020/06/25 by Oertig, Margaret, Bürgi, Thomas
#005 - Computer Programmierung #330 - Wirtschaft #Programme und Daten #Virtual Communities
paper · doi:10.26041/fhnw-2926
Purpose: This paper seeks to present the challenges reported by project leaders of cross-cultural geographically distributed, or virtual project teams operating within the matrix organisation of ABC, a multinational company based in Switzerland. Design/methodology/approach: The research is qualitative and exploratory, taking the form of inductive thematic analysis. Findings: The key themes reported to be of significance were the challenge of leadership, managing virtual aspects of communication and developing trust. Sub-themes consisted of managing the task, managing people, managing language and cultural issues and, lastly, managing the matrix. Practical implications: These include attention to the selection of leaders, continued facilitation of face-to-face communication in a virtual age and investment in language and intercultural training.